The United States has raised formal objections to an Australian proposal that would require social-media companies to let users switch off recommendation algorithms, setting up a dispute over whether platform-design rules protect consumers or restrict speech.

Under Australia’s draft digital duty-of-care legislation, technology companies could face substantial fines if they fail to provide an algorithm opt-out. The measure is presented by the Australian government as part of a wider effort to limit exposure to harmful online material. It would give individuals a direct choice over whether automated systems select and rank the content shown to them.

The US Embassy in Canberra said in a submission that it had serious concerns about the proposal. It argued that broadly framed definitions of harm could encourage platforms to demote controversial material before regulators act, potentially reducing the visibility of independent journalism and minority viewpoints. The submission also warned that mandatory platform features could influence what people encounter beyond Australia because large services often operate shared systems across national borders.

Australian Prime Minister Anthony Albanese rejected the characterization of the proposal as government control. Speaking during a visit to New York for the United Nations General Assembly, he said the intended shift was toward individual control over what appears on personal devices. That distinction sits at the center of the disagreement: Australia describes the option as a user choice, while the US submission says regulatory pressure and uncertain standards could still shape platform decisions about speech.

Washington also asked Australia to explain how harm and risk would be assessed and to ensure that officials’ preferences could not disadvantage independent or less popular views. It said prescriptive design rules might impose a uniform solution on different services and could damage Australia’s standing as a place for technology innovation.

The proposal follows other Australian measures aimed at online safety. Less than a year earlier, the country introduced a social-media prohibition for children younger than 16. The algorithm plan would address a different part of the platform experience by focusing on automated recommendations rather than access alone.

Important details remain unresolved because the measure is still a draft. The supplied evidence does not establish the final definitions, enforcement process or size of possible penalties. Nor does it show how companies would implement an opt-out or whether switching off recommendations would produce a chronological feed. Those questions will determine how much practical control users gain and how strongly the rules affect platform moderation.

For now, the exchange exposes a policy divide between two allied governments over responsibility for algorithmic systems. Both frame their positions in terms of protecting users’ rights, but one emphasizes protection from harmful automated curation while the other emphasizes the risk that regulation could indirectly narrow lawful expression.